The White Sands Missile Range community will soon have a new option for a light breakfast and morning beverages on the installation when Kristy Coffin, the installation’s first lady, opens up her food truck RockIt Fuel 5000.
RockIt Fuel 5000, which will be operated out of a 1971 Airstream trailer, will be parked near the car sale lot off of Headquarters Avenue. Coffin plans on serving coffee, Italian sodas, and light breakfast items.
“We’re really excited. We can’t wait to open up,” Coffin said.
Coffin and her 15-year-old son Wade will run the business with a menu that is similar to that of Starbucks. Coffin said their hours will be from 6 to 9 a.m., however they will be flexible depending on the amount of customers they get. The new business has just passed its final inspection and is currently awaiting to hear when they can open their doors, or in this case their windows, to customers on post.
“This is something we saw was a necessity when we got here,” Coffin said. “We got to talking about it and we said, ‘you know I think we can make it work here.’”
The menu for the food truck consists of breakfast items like a variety of flavored breads, oatmeal, a variety of hot and cold drinks, and Italian sodas. Those who travel up range or enjoy their large quantities of coffee can purchase coffee carafes. The oatmeal that will be offered will be prepared fresh daily. Coffin said she will also be offering monthly drink specials with a baked good. The drink specials will be tied to the seasons and the holidays.
“We’re open to suggestions as we move through the beginning stages,” Coffin said. “We’ll expand as we get feedback.”
The interior of the 1971 Airstream now has an espresso machine that can make four shots at a time. It also has a coffee maker, a variety of coffee syrups, a mini fridge and a microwave. Coffin said she hopes to open up for lunch in the future and offer cold items like salads, and wraps. If the business does expand to lunchtime, Coffin said she will look to hire military spouses who live on post. Coffin said she has already received requests from Fort Bliss, Texas to attend some of their events.
“Initially it’ll just be the two of us, but I will need more people for big events,” Coffin said.
Customers can pay for their items with either a pre-paid card, their PayPal account, debit or credit card, or cash. A frequent buyer card will be available with a free tenth drink.
“I think that’s pretty cool that they’ll accept PayPal because you can pay straight from your phone,” said Sgt. Juan Torres, a WSMR Soldier and community member.
Coffin said she has been receiving a positive response from the community and is constantly asked when she will open.
“It’s something different for everybody. People can go for something different here,” Torres said.
Torres said he hopes to see the food truck expand into lunch time and hopes to see a different option than what’s already offered on the installation. His recommendation is a variety of grilled cheese sandwiches.