The White Sands Missile Range’s Frontier Club, which is open to the general public, will introduce a new look and a new menu during their grand reopening April 28 from 11 a.m. to 1 p.m. after closing its door for close to six months to complete the renovations, operating out of the Truman Kimbro Dining Facility.
The new menu will include a premade salad menu, which will offer customers a variety of options to include Greek and southwest-inspired salads. Themed days like Barbeque Thursdays, Taco Tuesdays and Meatless Mondays will be implemented on either the first or last week of the month. Club Manager Ethan Ruff said the changes were created to introduce different flavors to the WSMR community.
“I have a tremendous team here and there were things they always wanted to try at the club,” Ruff said.
The new salad menu means the salad bar will no longer be offered. The salads will run from $5.50 to $7.75, depending on the type of salad.
“They are going to be fairly large salads,” Ruff said.
The club will also offer cold sandwiches to include: New York style, Italian, pastrami and corned beef. The corned beef will be made in-house. Along with cold sandwiches, Ruff said he is also hoping to bring a different taste to the entrée menu and offer a different variety of dishes. He said he hopes to have a Chicago-style pizza entrée at some point.
The daily specials, specifically Taco Tuesdays, will vary and no two tacos will be repeated consecutively. The club will also have a vegetarian sandwich and burger on their menu.
The hours for lunch is 11 a.m. to 1 p.m. Breakfast items will not change and will continue to be offered from 6:30 a.m. to 9 a.m. Monday through Friday.
“People are very happy with our breakfast options,” Ruff said.
Ann Daniels, a WSMR employee who frequents the club, said she hoped the salad bar would have stayed. However, Daniels said she does like the idea of having more themed days.
“A lot of people would rather make their own salad or want the ability to go back,” Daniels said. “The themes are good though because people will know what to expect and when to expect it.”
Kathy Lucero, a WSMR employee who said she eats at the Frontier Club at least once a week, said she is planning on continuing to visit the Frontier Club on a regular basis.
“I love the Taco Tuesday idea,” Lucero said.
Ruff arrived in November of 2015 and said there were certain things he saw that the club does very well and certain things that he always wanted to take on. Along with the change to the menu, customers will also see new flooring, new paint and a new ceiling throughout the facility. The club closed down for renovations in late October of 2015 and the staff was working out of the Truman Kimbro Dining Facility until April 15, when they transitioned back to the renovated facility.